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The Meta Ads Method · For Photographers

Build the photography business that gives you freedom for the epic family holidays.

The exact Meta Ads system I use inside my own photography business to consistently book photography clients, sell mini sessions and build a business that keeps working — even when I’m away making memories with my family.

For photographers 177× ROAS result $10/day strategy Lifetime access 12 step-by-step modules
$97USD · one-time payment
Get Instant Access → Watch My Story

Instant access via Tevello · No subscription · Learn at your own pace

177×
Single-day ROAS
1,000+
Families photographed
300
Mini sessions sold
$10
Daily budget to start
This is what the system is really for

Meta Ads were never the goal. The goal was this.

Taking family holidays without wondering where your next booking is coming from.
Going to Pilates knowing your photography marketing is already working.
School holidays with your kids without your business completely disappearing.
A photography business that supports your life instead of controlling it.
The real problem

Most photographers don’t have a photography problem. They have a visibility problem.

  • ×You’re talented, but the right families don’t know you exist yet.
  • ×You rely on referrals and feel stressed when enquiries slow down.
  • ×You post constantly, but your content doesn’t always turn into bookings.
  • ×You’ve boosted posts before and felt like you were just donating money to Meta.

A booked photography business needs a way to get found on purpose.

The Meta Ads Method shows you how to build that system from the ground up: the right setup, the right campaign, the right daily budget, the right creative, and the confidence to know what your numbers mean.

  • ✓Start small with a simple $10/day campaign.
  • ✓Use ads to promote real photography offers.
  • ✓Bring back warm families who nearly booked.
  • ✓Know when to let the ad run and when to change it.
Built inside my own photography business

I still run my photography business every single week.

Every strategy inside this course comes directly from the business that allowed me to leave my 9–5, photograph over 1,000 families, sell 300 Christmas mini sessions in 24 hours and create more freedom for my family.

This is not a marketing agency teaching theory. This is a photographer showing other photographers exactly how I use Meta Ads to get seen, trusted and booked.

"Meta Ads became one of the systems that helped my photography business keep working even when I wasn't posting every day."

Watch Codie's story
Real numbers. Real photography business.

This is not theory pulled from a marketing textbook.

These are the kinds of results and business assets behind the method. Results vary, but the strategy inside this course is built from real campaigns and real photography business experience.

177×
Highest single-day return on ad spend
49.56×
Return on ad spend from campaign proof
$10/day
The simple starting budget taught inside
1,000+
Families photographed in my business
300
Christmas mini sessions sold in 24 hours
13+
Years photographing families professionally

Screenshots and campaign proof are included below. Results vary and are not guaranteed.

The Photography Booking Framework™

Here’s exactly what you’ll build.

Not a boosted post. Not a random campaign. A proper Meta Ads system designed to help photographers get enquiries from the right people.

01

Foundation

Set up Business Manager, pixel, dataset and the pieces that help Meta understand which families are most likely to enquire.

02

Campaign

Build your first structured $10/day campaign for a real photography offer like newborns, family sessions or minis.

03

Optimise

Understand the learning phase, read your results, and know what to leave alone versus what to adjust.

04

Retarget

Bring back the people who clicked, watched, visited or almost booked so you stay in front of warm families.

Everything included

The Meta Ads Method is your step-by-step booking system.

✓
12 video modules
Watch the setup, follow the steps, and build the campaign in your own account.
✓
Business Manager setup
Understand the foundation pieces without getting lost in Meta jargon.
✓
Pixel + dataset training
Set up the tracking pieces your photography campaigns need before you start spending money.
✓
Photography campaign walkthrough
See a campaign built live, then copy the process inside your own business.
✓
Trial Reels testing strategy
Use organic photography content to spot stronger creative before spending on ads.
✓
Retargeting strategy
Bring back families who clicked, watched, visited or considered booking.
✓
Scaling framework
Know when to increase budget and how to scale without breaking what is working.
✓
Metrics training
Learn what the numbers actually mean so you can make better decisions.

Get instant access today.

One payment. Lifetime access. No subscription. Start building your first photography campaign today.

Inside the course

12 modules. No fluff. Just the steps photographers need.

01
Welcome & How This Works

Understand what you’ll build and how to apply it to your photography business.

02
Before Meta Ads & The AI Shift

Why Meta’s AI delivery changed everything and how photographers can work with it.

03
Pixel, Business Manager & Custom Conversions

Set up the foundation correctly before you spend.

04
The Campaign I Use To Book Photography Clients

Build the structure I use for lead and sales campaigns.

05
Testing Photography Reels Before Spending Money

Find stronger creative before putting budget behind it.

06
The Learning Phase

What not to touch while Meta learns who is most likely to enquire.

07
Writing Ads That Make Families Enquire

Understand what makes people stop, click and take the next step.

08
Your $10/Day Photography Campaign

Build your campaign live alongside Codie.

09
Retargeting Families Who Almost Booked

Warm people back up and turn attention into action.

10
Scaling Your Photography Ads

Increase your spend without ruining the campaign.

11
Reading Your Results

Know what your metrics mean and what to do next.

12
Your Campaign Is Live

Final checks and confidence to turn it on.

Proof from Ads Manager

Real campaigns. Real returns.

Screenshots and screen recordings from Codie's Meta Ads Manager. These are shared as proof of strategy, not a guarantee of your results.

Meta Ads result
Meta Ads result
Meta Ads result
Meta Ads result
Meta Ads result
Straight from Ads Manager

Watch the numbers, not just the sales page.

Codie walks through real Ads Manager results, the daily spend, the ROAS figures, and what the campaign produced.

Real students. Real feedback.

They were overwhelmed too. Then they followed the system.

Student result Student result
Student results
★★★★★

"I kept putting it off because I thought it would be too technical. This made it feel possible."

Lauren B. · Photographer
★★★★★

"I spent money on another ads course and couldn't implement it. This was the first time it made sense."

Mel S. · Photographer
★★★★★

"Consistent leads from a budget most people spend at the coffee shop. Such a mindset shift."

Kate M. · Photographer
Built by a photographer

No fluff. No theory. Just the exact system I use.

Every lesson inside this course comes directly from my own photography business. You'll watch me build campaigns, explain every setting, show you my real Ads Manager, and teach the exact process I still use today.

Start Learning Today →
Before you enrol

Questions you might be asking.

I’m a photographer. Will this work for my business?+
Yes. Every lesson is designed with photography examples in mind, including bookings, enquiries, mini sessions, warm audiences and client offers.
Do I need a big budget to start?+
No. The method is built around starting with a small daily budget, including the $10/day campaign structure Codie teaches inside the course.
I'm not technical. Can I still do it?+
Yes. The course is screen-recorded and step-by-step. You watch Codie do it, then follow along inside your own account.
Is Trial Reels included?+
This course includes a lesson on using Trial Reels to test ad creative before spending money. The full Trial Reels Method course is a separate product.
How do I access it?+
After checkout, you'll get instant access through Tevello. You can start right away and return to the lessons anytime.
Do I get lifetime access?+
Yes. One payment, no subscription, no expiry.
Bundle & save

Want paid ads and organic content working together?

The Meta Ads Method helps you build the paid booking system. The Trial Reels Method helps you create organic content that builds trust and gives you stronger creative to test.

Ads bring families in. Reels build the trust that helps them book.

  • ✓Use Trial Reels to test hooks and creative.
  • ✓Turn stronger photography content into stronger ads.
  • ✓Grow your audience while your ads bring in leads.
  • ✓Build a complete visibility system.
This is what the system is really for

More bookings. More freedom. More life outside your photography business.

Meta Ads are not the goal. They are the system that helps your photography business keep bringing in enquiries — so you can stop living launch to launch, post to post, referral to referral.

I'm Ready To Build It →
$97 USD Lifetime access Instant access
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